FHTR and Agoda Forge Partnership for Sustainable Tourism in Rajasthan

In today’s groundbreaking event, Shri Kuldeep Singhji, serving as the President of FHTR, assumed the role of chief guest at the GSTC Hotel Sustainability Training, shedding light on the pivotal role of sustainability in the hospitality sector. This event marked the commencement of a promising collaboration between FHTR and Agoda, aimed at spotlighting Rajasthan as a premier sustainable travel destination, poised to allure eco-conscious travelers.

The rendezvous between Shri Kuldeep Singhji and Agoda’s leadership team centered on amplifying Rajasthan’s appeal and exploring synergistic opportunities, paving the way for innovative strategies that would mutually benefit the local tourism sector and visitors alike. A testament to the industry’s commitment to sustainability, the event saw a remarkable turnout, with over 100 general managers and team members from diverse hotels convening at the Radisson Hotel Jaipur City Center.

This collaboration holds the potential to revolutionize Rajasthan’s tourism landscape, elevating its status as an eco-friendly haven while safeguarding its natural and cultural heritage. By fostering economic growth through sustainable practices, this initiative promises to leave a lasting positive impact on Rajasthan’s tourism industry.

Stay tuned as we witness the unfolding of this dynamic collaboration and the transformative changes it brings to Rajasthan’s tourism sector. Together, FHTR and Agoda are spearheading a movement towards sustainable tourism, ensuring a brighter, greener future for Rajasthan and its visitors.