“RAJASTHAN FILM TOURISM PROMOTION POLICY 2022 TO BE LAUNCHED AT RDTM”
– Press Conference for Rajasthan Domestic Travel Mart
– From 22 July to 24 July 2022
– 9,000 structured B2B meetings will be held between buyers and sellers
“RAJASTHAN FILM TOURISM PROMOTION POLICY 2022 TO BE LAUNCHED AT RDTM”
– Gayatri Rathore
Principal Secretary Tourism
Jaipur, 19 July: The Rajasthan Film Tourism Promotion Policy 2022 will be launched at the inaugural session of Rajasthan Domestic Travel Mart (RDTM) 2022 on 22 July. The Policy will provide an enabling environment with subsidies and incentives upto 2 Crore for all kinds of films – be it regional, Bollywood, Hollywood or OTT. This was stated by Principal Secretary Tourism, Ms Gayatri Rathore. She was speaking at a press conference organised for the forthcoming RDTM scheduled to be held from 22 to 24 July. RDTM is being jointly organised by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR).
Throwing light on the marketing initiatives of the Department, Ms Rathore further said that a 360 degree marketing and branding campaign has been started by the Government. As a part of this plan, hoardings at prominent airports and railways, in-flight advertising, bloggers and influencers in rural areas of Rajasthan, among other initiatives are being organized. ‘Rajasthan Calling’ Roadshows will also be organized in many cities across the country including Bangalore, Lucknow, Gurugram, Kolkata, and Ahmedabad, among others.
President, FHTR, Mr Apurv Kumar said that the revival of the tourism and hospitality sector which was the worst hit during the pandemic will get a boost because of RDTM which is happening once again. The Mart will be inaugurated by Rajasthan Chief Minister, Mr Ashok Gehlot on 22 July at Hotel Clarks Amer. Also, Minister of Art and Culture, Government of Rajasthan, Dr B.D. Kalla; Minister of Tourism, Government of Rajasthan, Mr Vishvendra Singh; Chief Secretary, Ms Usha Sharma; Principal Secretary of Tourism, Ms Gayatri Rathore; President Emeritus, Indian Heritage Hotels Association (IHHA), Mr Gaj Singh and President Honour, FHTR, Mr Bhim Singh will be present at the inaugural session.
Mr Kumar further said that on 23 and 24 July, around 9,000 structured B2B meetings will be held between buyers (pan-India) and sellers at the Birla Auditorium. Around 400 domestic tour operators from across the country will network with 200 exhibitors from Rajasthan who will showcase the prowess and potential of their tourism products like hotels, resorts, amusement parks, etc. He also thanked the Department of Tourism for their support and cooperation with the mega travel mart.
Press Backgrounder
• Chief Minister Ashok Gehlot to be the Chief Guest
• 200 exhibitors from Rajasthan will showcase their tourism products
• 400 domestic tour operators pan-India to attend
RAJASTHAN DOMESTIC TRAVEL MART 2022
(22 July to 24 July)
GENESIS
Tourism is among the most important sectors in Rajasthan with a wide range of products on offer, including history and heritage, art and culture, wildlife, fairs and festivals, adventure, wedding, film shoot destinations, rural, religious, experiential, and many more. However, the industry suffered serious setbacks during the global Covid-19. With the visit of international tourists to India hugely curtailed, the focus now is on domestic tourism.
Rajasthan Domestic Travel Mart (RDTM) witnessed its successful debut edition in July 2018. The mega-event saw a large amount of B2B structured pre-fixed meetings between buyers and sellers over two days. Various leading Rajasthan sellers, including hotels, restaurants as well as travel and trade companies participated in the Mart.
Looking at the major success of the first RDTM, an MoU was signed between the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR) on 6 April 2022 at Hotel Clarks Amer for the joint organization of the RDTM 2022.
ORGANISERS
Rajasthan Domestic Travel Mart is being jointly organised by the Department of Tourism, Government of Rajasthan and the Federation of Hospitality and Tourism of Rajasthan (FHTR).
INAUGURAL CEREMONY (22 JULY)
The 3-day Travel Mart will be inaugurated by Chief Minister, Government of Rajasthan, Mr Ashok Gehlot on Friday, 22 July at Hotel Clarks Amer in Jaipur. The Rajasthan Minister of Art and Culture, Dr B.D. Kalla; Rajasthan Minister of Tourism, Shri Vishvendra Singh; Chief Secretary, Ms Usha Sharma; Principal Secretary of Tourism, Ms Gayatri Rathore; President, FHTR, Mr Apurv Kumar; President Emeritus, Indian Heritage Hotels Association (IHHA), Mr Gaj Singh and President Honour, FHTR, Mr Bhim Singh will be present at the inaugural session. Also, Director of Tourism, Ms Rashmi Sharma; Sr. Vice President, FHTR, President Hotels and Restaurants Association of Rajasthan (HRAR) and President, Rajasthan Association of Tour Operations (RATO), Mr Kuldeep Singh Chandela; Convenor of RDTM and Vice President, FHTR, Mr Khalid Khan, and Honorary Secretary General, Mr Mohan Singh Mertiya will be present on the occasion, as will be senior officials of the Department of Tourism and FHTR office bearers.
Needless to say, a large number of exhibitors and tour operators who are participating in the Mart will also be present.
STRUCTURED B2B MEETINGS (23 and 24 JULY)
Like its debut edition, RDTM 2022 will also witness pre-structured B2B meetings between buyers and sellers over the course of 2 days at the Birla Auditorium in Jaipur. A whopping around 9,000 B2B structured meetings will be held between buyers and sellers coming from pan-India. Around 400 domestic tour operators from across the country will network with 200 exhibitors from Rajasthan who will showcase the prowess and potential of their tourism products like hotels, resorts, amusement parks, etc.
RDTM
RDTM 2022 aims to revive the travel market of Rajasthan post-pandemic. It will serve as a common platform for interaction and business generation for the associated travel partners. Around 200 exhibitors from Rajasthan will showcase their tourism products and 400 domestic tour operators pan-India will attend the mega travel event. RDTM aims to bring under one roof, hospitality operators from the State of Rajasthan as well as major operators and influencers of tourism from different cities and states through B2B meetings. It also aims to inform and create awareness among the potential buyers of the particular features of the exhibiting hotel, resorts, and tour operations in different aspects. Various promotional activities for RDTM were organized at Jaipur, Jodhpur, Udaipur, Bharatpur and Mandawa.
TOURISM-FRIENDLY BUDGET BY THE STATE GOVERNMENT
The Government of Rajasthan is doing its part with the announcement of a tourism-friendly and inclusive budget. A Tourism Development Fund of Rs 1000 crores has been announced. The Tourism and Hospitality sector has also been given a complete industry status which reflects the State’s robust focus on tourism. The sector is eligible for all industrial tariffs and levies. All tourism units defined in the Rajasthan Tourism Unit Policy 2015 are eligible for these industry benefits. Online entitlement certification is also being offered by the Government. This will attract major investments in tourism in Rajasthan.
MARKETING RAJASTHAN AS A PREFERRED DESTINATION
Post-Covid, the State has been focused on domestic tourism as international tourism is yet to begin in right earnest. The Government has accorded priority to this sector in its policies and annual budget. There is a major thrust on marketing, branding and infrastructure development. This will be done by way of participation in major travel marts (both domestic and international), organising travel and tourism marts to promote inbound and domestic tourism, organizing Rajasthan calling roadshows in major cities as well as participating in major events by way of sponsorships or partnership support. The State is also being promoted through media campaigns social media platforms as well as influencer and blogger activities. Similarly, FAM trips for bloggers, influencers/ journalists, and PR activities are also being organised.
ABOUT FHTR
FHTR celebrates all aspects of Rajasthan. The organisation is focused on objectives like offline promotions, digital marketing and cooperation through a hub and spoke model. The FHTR brand is professionally established on all digital platforms to connect and enable tourism stakeholders of all strata of society to feed into the pipelines. FHTR aims to become a single body to represent the tourism industry which will work cohesively to market the State and interact with different Government bodies.
QUOTES
“Giving industry status to the tourism and hospitality sector reflects the State’s robust focus on tourism. It will prove to be a game-changer and will accelerate more investment and employment in this sector. The tourism sector is one of the largest employers and its growth is key for Rajasthan’s economy. The second edition of RDTM aims to promote tourism which is crucial in the current times as international tourism is yet to regain momentum.”
– Vishvendra Singh
Tourism Minister, Government of Rajasthan
“Rajasthan has immense potential for investment in the tourism sector. The State Government has made many initiatives like Rajasthan Tourism Policy 2020, Rajasthan Home Stay (Paying Guest Scheme) 2021, Rajasthan Tourism Guest House Scheme 2021, etc. which will all go a long way in accelerating investment in the tourism sector. I hope for pro-active participation from all stakeholders at RDTM 2022 as a conducive joint effort by the Department and FHTR to revive the struggling tourism industry.”
– Gayatri Rathore
Principal Secretary Tourism, Government of Rajasthan
“Public-private partnerships are the way to revive the industry. The entire sector is looking towards the domestic market for business. Rajasthan Domestic Travel Mart 2022 comes at an opportune moment to serve as a common platform for interaction and business generation for the associated travel partners. It will bring tour operators and influencers of tourism from India through B2B meetings under one roof.”
– Apurv Kumar
President, FHTR